B2B social graph platform for recruiting. Four pivots, one thesis: your network is your most valuable hiring tool.
CASE STUDIES
THE PIVOT STORY
01 NFC Proof of Meeting
NFC cards that proved IRL meetings onchain. Tech worked, behavior change didn't. Kept the social graph data.
02 Onchain Professional Network
Multi-network search across Farcaster, LinkedIn, and Icebreaker. "LinkedIn but onchain" wasn't differentiated enough. Kept the search infra.
03 Job Seeker Network
"You know 3 people at this company." Referral bounties failed — money taints authentic referrals. Kept the company data and "who do you know" model.
04 B2B RecruitingNOW
Flipped the user — help companies find talent through their extended network. Two years of graph data became the moat.
Product-market fit is discovered, not designed. Four pivots taught me that — along with everything else a startup co-founder learns the hard way.