01
NFC proof of meeting
Kept the graphThe technology created onchain proof that people met in person. The graph and trust signal became the durable foundation.
←Selected workCompany case study · December 2022 to May 2026
Four pivots. Two years of graph data. One recruiting platform designed around the warm paths teams already had.
Cofounder & Product Design Lead
December 2022 to May 2026
Outcome / 01
The pivots compounded
We transformed a proof of meeting experiment into a B2B recruiting platform used across 800+ companies. We kept the graph, search, and trust systems we developed along the way.
$5M
Raised
50K+
Users
800+
Companies on platform
4
Major pivots shipped
02
Onchain professional network
Kept the searchWe built search across Farcaster, LinkedIn, and Icebreaker. The breadth of the graph strengthened the search infrastructure.
03
Job seeker network
Kept the pathsWe surfaced who people knew inside a company. Existing relationships proved to be the strongest signal, and the path model carried forward.
04
B2B recruiting
Final directionWe shifted the focus to helping companies discover talent through networks their teams already trusted. Two years of graph data became the moat.
Product / 04
Designing at founder scale
In a company of six, the work moved across product strategy, interface design, network ingestion, brand, and launch. The systems connecting them were part of the product.
Explore the work / 05
Five stories inside one company
Each deep dive isolates a consequential part of the journey, from the first physical experiment to the final recruiting platform.
01Core workflow
Lists
Turning Icebreaker from a search tool into a shared recruiting workflow for teams.
02Network ingestion
Chrome extension
Making network import easier with a quiet, background LinkedIn sync.
03Activation
Onboarding
Bringing network import to the front door, then prototyping the complete flow in code.
04Identity
Brand system
Evolving a web3 identity into a system ready for enterprise without sanding off its edge.
05The origin
NFC proof of meeting
The physical experiment that revealed the trust signal and the friction behind everything that followed.
Reflection / 06
Every pivot compounds judgment
Product market fit is discovered, not designed. Four pivots made that lesson impossible to miss.
My job was to make each learning concrete: preserve the useful systems, remove what the evidence no longer supported, and give the next version enough clarity to be tested honestly. The product changed. The thesis got sharper.
Next project / 02→
SZNS
Building collaborative NFT collections as social gallery experiences.
← All workJack Dillé · Product designer & founder