Icebreaker — Jack Dillé

Co-founder & Product Design Lead·Dec 2022 — Present

Icebreaker is a B2B social graph platform helping exceptional people discover and connect with each other. As co-founder, I lead design while contributing to product strategy, sales, marketing, and operations.

EVOLUTION

PHASE 4

B2B Recruiting (Current)

Helping companies find and engage exceptional talent through their company's extended network, across LinkedIn, GitHub, X, Farcaster, and Icebreaker.

PHASE 3

Job Seeker Focus

Ingested 1K+ top crypto companies and their jobs, multiplied by job seekers' existing networks to show who you know at which companies, facilitating warm intro hiring. Explored a recommend-a-friend flow based on DARPA balloon challenge, but found money taints referrals.

PHASE 2

Onchain Professional Network

Built a robust multi-network search across Farcaster, LinkedIn, and Icebreaker itself, with a LinkedIn-style connection system and onchain credentials.

PHASE 1

NFC Proof of Meeting

The key insight: meeting IRL is very hard to fake. Using NFC tech, we could prove people actually met in person. The challenge was getting people to change the social exchange dance.

REFLECTIONS

Startups are a game of perseverance. I've learned an absolutely tremendous amount beyond design — leadership, operations, marketing, GTM, fundraising. Painful amounts of learning. I've also learned a lot about myself, who I am, and what I care about.

Product-market fit is discovered, not designed. The hybrid product-design role keeps blurring — the future of building is being able to have the idea and execute it. With AI, execution is going to zero. It's a wild time to build stuff.