Collect together
Albums bundled distinct NFTs into one curated collection. The collection became the shared object, not just the individual token.
←Selected workCompany case study · June 2021 to August 2022
SZNSSZNS bundled NFTs into Albums that groups could collectively own, trade, curate, and govern.
Cofounder & Chief Design Officer
June 2021 to August 2022
Product thesis / 01
The collection became the product
Fractionalization, liquidity, voting, and governance were powerful but difficult ideas. Albums gave the system a familiar center: a collection people could build and shape together.
9
Collections
595
NFTs
1,903
Unique holders
0→1
Product and brand
Product snapshot from late 2021
Govern together
Token holders could propose changes, vote, manage liquidity, and shape what the collection became over time.
Show together
Profiles and galleries made participation visible, giving collectors a place to express what they owned and helped shape.
Product system / 03
The interface carried the model
Every screen had to translate dense financial mechanics into choices people could understand. Creation, ownership, governance, and identity became one connected flow.
The key decision
Call them Albums
The underlying system used tokens, liquidity, proposals, votes, and buyouts. Calling the result an Album gave people a concrete way to understand the whole.
It was a product metaphor and an information model at once. The language made a financial system feel like something people already knew how to collect and share.
Identity / 04
A system for an unfinished category
The brand needed the confidence of a financial product and the energy of an art community. A shifting horizon gradient became the bridge between both worlds.
Reflection / 05
Design clarified the business
The product made a complex ownership model easier to understand and revealed which parts of the experience mattered most to collectors. That clarity helped us distinguish enduring user value from ideas that still needed validation.
SZNS was my first time building a company from zero. It taught me to test the business model as rigorously as the product, and to keep design and engineering in one continuous loop.
Those lessons became the operating foundation I brought into Icebreaker four months later.
Next chapter / 02→
Icebreaker
Turning network data into a recruiting product with a real wedge.
← All workJack Dillé · Product designer & founder